While I publicly called some questionable moves (as Video Game Awards games selections eligibility rules bending), GG to Geoff Keighley making it normal to set expectations and not abusing of hype and avoiding the double-edge sword of making people engage via surprise factor. https://www.videogameschronicle.com/news/geoff-keighley-says-this-years-gamescom-onl-is-less-about-announcing-new-projects/