Seeing the importance and future of its business in the world of podcasts, Spotify once again takes out its portfolio to buy two important platforms that help content creators.
It is about Chartable and Podsights, which are analytical tools and particularly, to be able to add "tags" for it to make a podcast be "seen" by SEOs and help a podcast organically be seen in search engines.
It was not indicated when the closing of the transaction could be expected, possibly to increase the chances of having regulators happy and how much money is being talked about.
https://newsroom.spotify.com/2022-02-16/spotify-acquires-podsights-and-chartable-to-advance-podcast-measurement-for-advertisers-and-insights-for-publishers/
#Podcast #Spotify
It is about Chartable and Podsights, which are analytical tools and particularly, to be able to add "tags" for it to make a podcast be "seen" by SEOs and help a podcast organically be seen in search engines.
It was not indicated when the closing of the transaction could be expected, possibly to increase the chances of having regulators happy and how much money is being talked about.
https://newsroom.spotify.com/2022-02-16/spotify-acquires-podsights-and-chartable-to-advance-podcast-measurement-for-advertisers-and-insights-for-publishers/
#Podcast #Spotify
Seeing the importance and future of its business in the world of podcasts, Spotify once again takes out its portfolio to buy two important platforms that help content creators.
It is about Chartable and Podsights, which are analytical tools and particularly, to be able to add "tags" for it to make a podcast be "seen" by SEOs and help a podcast organically be seen in search engines.
It was not indicated when the closing of the transaction could be expected, possibly to increase the chances of having regulators happy and how much money is being talked about.
https://newsroom.spotify.com/2022-02-16/spotify-acquires-podsights-and-chartable-to-advance-podcast-measurement-for-advertisers-and-insights-for-publishers/
#Podcast #Spotify
