Rumors of the end of EA Sport FIFA are predicted to be confirmed, with excerpts leaked from an internal Electronic Arts meeting with employees explaining why they are considering not renewing their association with FIFA.
Practically the demand of the league is one of the reasons for EA Sport not to be interested in renewing its agreement of more than 20 years of existence and that they feel that as a company they have lost opportunities just by keeping FIFA happy and not covering more things that the players want.
Outside of the script, rumors have been that Electronic Arts are unhappy with FIFA's brand licensing fees rising, with EA said to want to lower costs and FIFA to raise them.
About "the missed opportunities", it is said that there are discrepancies regarding the marketing of the EA Sport FIFA crowd, when EA wants to test in other media such as NFTs and put real-life game replays in the game and everything has been deferred by FIFA.
The current agreement is in its tenth year and expires in November after the World Cup in Qatar.
Via The Verge
https://www.theverge.com/2022/2/24/22948808/ea-ceo-fifa-branding-andrew-wilson-comments
#FIFA22 #EASport
Practically the demand of the league is one of the reasons for EA Sport not to be interested in renewing its agreement of more than 20 years of existence and that they feel that as a company they have lost opportunities just by keeping FIFA happy and not covering more things that the players want.
Outside of the script, rumors have been that Electronic Arts are unhappy with FIFA's brand licensing fees rising, with EA said to want to lower costs and FIFA to raise them.
About "the missed opportunities", it is said that there are discrepancies regarding the marketing of the EA Sport FIFA crowd, when EA wants to test in other media such as NFTs and put real-life game replays in the game and everything has been deferred by FIFA.
The current agreement is in its tenth year and expires in November after the World Cup in Qatar.
Via The Verge
https://www.theverge.com/2022/2/24/22948808/ea-ceo-fifa-branding-andrew-wilson-comments
#FIFA22 #EASport
Rumors of the end of EA Sport FIFA are predicted to be confirmed, with excerpts leaked from an internal Electronic Arts meeting with employees explaining why they are considering not renewing their association with FIFA.
Practically the demand of the league is one of the reasons for EA Sport not to be interested in renewing its agreement of more than 20 years of existence and that they feel that as a company they have lost opportunities just by keeping FIFA happy and not covering more things that the players want.
Outside of the script, rumors have been that Electronic Arts are unhappy with FIFA's brand licensing fees rising, with EA said to want to lower costs and FIFA to raise them.
About "the missed opportunities", it is said that there are discrepancies regarding the marketing of the EA Sport FIFA crowd, when EA wants to test in other media such as NFTs and put real-life game replays in the game and everything has been deferred by FIFA.
The current agreement is in its tenth year and expires in November after the World Cup in Qatar.
Via The Verge
https://www.theverge.com/2022/2/24/22948808/ea-ceo-fifa-branding-andrew-wilson-comments
#FIFA22 #EASport