Un-required tip from a non-certified expert...
Don't base your content on a brand.

Is not the same being affiliated/sponsored but more importantly, when a brand F*CK UP, you either defend them or instantly are on your own if you don't take a stance if the situation deserves to.

Not that anything happened recently, but seeing that a last known and very public incident apparently got no effect.
Un-required tip from a non-certified expert... Don't base your content on a brand. Is not the same being affiliated/sponsored but more importantly, when a brand F*CK UP, you either defend them or instantly are on your own if you don't take a stance if the situation deserves to. Not that anything happened recently, but seeing that a last known and very public incident apparently got no effect.