In a strange development during a new era on YouTube where gaming and content streaming have taken new highs as YouTube has become a definite rival to Twitch, Google video streaming subsidiary has announced a big change.

Susan Wojcicki will be stepping out of being CEO of YouTube after 9 years dealing with trends and changes of the Internet.

After initially announced internally, Wocjicki acknowledged that her reason behind her exit weighs more on focusing on her personal life and family, as well as a few passion projects in the interim.

DEspite leading YouTube for 9 years, Susan Wojcicki had an cumulative of 25 on Google where she was actually part of the original staff when Google was a postdoctoral project of THEN PhD students and founders Larry Page and Sergei Brin and she serves as Google’s original marketing manager and leading online advertising business before formally taking the steers of YouTube on 2012.

YouTube Chief Product Office Neal Mohan will be transitioning with SVP and new head of YouTube and obviously he is no stranger as he was behind the concepts of YouTube TV, YouTube Music, YouTube Premium, YouTube Shorts and head of YouTube Trust and Safety Team.

In reality this kind of announcement might be a reflection of the internal effect of shift in goals and focus within in YouTube as I find the time weird and in the middle of a boom that YouTube experimented on 2022 in terms of YouTube appeal as VOD, short content and live streaming in a all-in-one environment, but the sudden changes in late 2022, early 2023 about an implicit favoritism to kids friendly content on monetization have people divided and in my case, demotivated me so bad that I just quit content creation.