Interactive promotions have always been great for gaming and now Volition is doing the proper thing as whe are in the wait of a new Saint Row title, you can already create your character and be transferable to the game.
Volition announced at Summer Game Fest Saint Row Boos Factory, which is a free app available in consoles and PC that allows you to create your main character and can be transferred to the next game.
You can save a maximum of 6 characters, but unfortunately, the things gained on the game's activities are not the one that will go with your character once Saint Row launches officially as a reboot for the franchise and will be coming on August 2022 for Playstation 4, Playstation 5, Xbox One, Xbox Series S/X and PC.