While this is the last dance of EA Sport and FIFA regarding EA Sport FIFA 23, Electronic Arts is already building the foundation of life after FIFA and has already landed a cross sponsorship with an important organization in the Soccer world.
Electronic Arts and La Liga have announced a new partnership where Electronic Arts and EA Sport will be a major sponsor for the 2023-24 season and locally in Spain it is a GREAT DEAL as Electronic Arts is replacing Santander Bank an historical major sponsor.
Game wise, probably next year's EA Sport FC 24 could have La Liga as the main league, but EA already announced that Premier and Bundesliga with the players, teams, and stadiums will be featured.
A reminder for those who don't know yet, Electronic Arts and FIFA respectively confirmed that their legendary partnership will end after the EA Sport FIFA 23 marketing season and while neither will give in on Soccer video game, on the side of EA Sport, EA SPORT FC will be their newest offering from 2023 onwards.
Via MARCA