While Twitch is practically no longer able to control how big it is, that now needs to formulate revenue split to content creators, YouTube has been rising on getting the attention of both gamers and content creators, but it is more TikTok that needs to monitor this.

YouTube, Google’s video streaming subsidiary, has announced this week that a new ad revenue share formula will give the content creator a 45% of ad sales thanks to its content.

Obviously, this move is to appeal more TikTok users to move or at least, focus short content via YouTube Shorts and have a more appealing revenue share and this could not have come in the worst moment of TikTok.

TikTok have been in the crosshair since a few year ago, while the social network focused on short content and some calling it the “true Vine successor” have grown extremely popular from teens and early adults, their operation and ties with chinese technological companies and some rumors that TikTokis being used for civil surveillance and recently, its search engine purposely deliver misinformation to users.

Now having a direct jab from YouTube and YouTube Shorts on getting users using TikTok less, probably should not be taken lightly as the new revenue-sharing plan is meant to be a bigger and more sustainable approach over the YouTube Short Fund program, a first attempt of YouTube to get more content creators doing monetizable content.

Now keep in mind, that to fully take advantage of this, ALL KNOWN RULES OF YOUTUBE APPLIES, so for a typical example, be careful in using copyrighted music on Shorts, will YouTube allows you to add your favorite artist music, but if your monetizing, the music label gets a cut of the revenue. 

Via YouTube