This is not about Google or Stadia, but it is important to highlight that everything from Cloud Gaming by Xbox has been really an effect of Microsoft being inspired by Google's approach.

However, I never expected that the white-label Business-2-Business version of Stadia, Immersive Stream, was going to be answered too by Microsoft.

The Redmond tech giant decided to use demons hours to make some announcements prior to this Sunday's Xbox & Bethesda Showcase regarding Xbox as a platform and entered Project Moorcroft.

Imagine that Microsoft wanted to increase the appeal of developers and publishers to better showcase demos of current and future games and you don't need to install the demo like it was in the early days.

Well sounds like Immersive Stream's approach all right, but for Microsoft it is all about Xbox and particularly, a new feature for Game Pass, for now called Project Moorcroft.

Microsoft will be running the first test of Project Moorcroft in 2023 with selected partners and will include a monetization program that will be depending on user's interaction and contrary to the rumored Playstation's approach, the final product of Project Moorcroft will not mean that a Game Pass game is obligated to have a demo.